Discount Plans in the California Health Insurance Market
Sunday, February 7th, 2010Over the last 10 years, as California health insurance costs have increased significantly, there has been an explosion in both the availability and marketing of so-called discount health plans as we term them in the industry. It’s important to understand how they work and more importantly, how they do NOT work.
First a quick refresher on the whole point of health insurance protection to begin with. Health insurance is coming full circle back to its original design and intent. Originally, health insurance was structured to actually protect from the really big bill. Typically, you had a choice of high deductible and a very simple plan design. As the market matured, copays, co-insurance, and other bells and whistles began to appear. This trend started in the group health insurance market. Group health plans became a tool to for attracting and keeping valued employees. This benefits “arms race” came with a price tag. In the early 90’s, medical claims Read More